Roger la Borde – Charity Christmas Cards

We are the creators and publishers of charming, eclectic and wonderful stuff: greeting cards, luxe journals, stationery and more. Founded in 1985 by sisters Alison and Jenni, our London born-and-bred company has been helping unique and innovative shops become fabulous destinations for 30+ years.

nd Alison did things their own way. The sisters sourced artwork in ways that were ground-breaking: They attended graduate art shows and discovered young artists, inviting them to create work for the brand. Instead of following trends, they carved out a niche for Roger la Borde and dared to put things on stationery that other people would not have imagined could work. Jenni and Alison’s risk-taking pushed the envelope for greeting cards, and paved the way for the design-led stationery scene in the UK.

The joy of cards is that you can take risks on artwork that you absolutely love and get it out there, and we could start without much investment or business know-how. – Jenni

The first “collection” was a single plate of 16 greeting card designs, featuring the work of Sally Davies, Laura Stoddardt and Jane Ray. From there, the collection steadily grew and soon included other stationery products and forays into homeware. Since that first collection, Roger la Borde has commissioned dozens of artists and illustrators, working closely together on art direction and fostering close relationships with them. (Roger la Borde’s current collection still features Jane Ray!)